The Story
of lululemon

By Founder Chip Wilson

Discover Chip Wilson’s people-first approach to leadership in one of the most sought-after books in business philosophy.

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Not every leader focuses on the individual before the business. Chip Wilson pioneered a culture at lululemon that celebrated radical personal development, which ultimately created a seismic shift in how we experience retail and apparel around the world today.

People are talking about The Story of lululemon

“lululemon’s story may be about to get a dramatic plot twist.”

Forbes

“A window into the mind of a certain kind of entrepreneur.”

New York

“A tell-all book about his life and the business he built — and it is one wild read.”

Vox